When it comes to luxury vehicles near Chicago, we recognize that buyers have plenty of options. But if you’re a luxury-minded driver looking for an SUV, it’s hard to deny the off-road prowess, on-road capability, and in-car technologies that Land Rover vehicles bring to the table. Northfield area drivers aren’t the only people that recognize the quality of Land Rover vehicles, as Land Rover was just recognized as the best luxury brand in total quality by Strategic Vision.


Here at Land Rover Northfield, we were proud of Land Rover, but not at all surprised, when we heard about this recognition. The Strategic Vision Total Quality Index score is a holistic measure that encompasses positive and negative product experiences, including reliability, actual problems, driving excitement, and other measures that are collectively energized by the emotional response associated with the aggregate of all those experiences. In short, total quality is a unique and complete measure of the total ownership experience.  


In order to calculate the Strategic Vision Total Quality Index score, the testers used advanced multivariate statistical techniques that measure the correlations of the vehicle ownership experience. Some of the aspects that were measured include satisfaction with complete ownership experience, perception of quality, owner reported delight, future purchase intent, and emotional attachment to the vehicle.


What this all means is that Land Rover drivers and professional automotive reviewers alike love the features that Land Rover SUVs bring to the table. Whether you choose the 2016 Land Rover LR4, the 2016 Land Rover Discovery Sport, or the 2016 Range Rover Evoque, you'll be guaranteed that you’re buying a vehicle that is crafted with the utmost care.


To learn more about Land Rover SUVs or the Strategic Vision awards, talk to a Land Rover dealer at our dealership serving Evanston!  

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