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Land Rover has always been an innovative company in more than just making cars. Its advertising and marketing efforts have put other automakers to shame, and the latest news out of Land Rover headquarters reinforces the company's penchant for creating interesting ads. Land Rover teamed up with New York advertising firm Y&R Media in order to create a unique ad campaign for the exciting new 2015 Land Rover Range Rover Discovery Sport.

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Land Rover's Range Rover line has built its reputation on being uncompromising, technology-filled, and blazing fast, off-road-ready SUVs. The already-great lineup of vehicles is about to get a turbo boost in the form of the new Range Rover Sport SVR, which is the fastest Land Rover the automaker has ever built. The SVR is essentially a sports car in an SUVs body, and it will satisfy the people who are looking for an SUV…

If you're a Northfield-area family looking for a vehicle that surpasses the minivan in style, we have a few options here at Land Rover Northfield. One of our favorite vehicles for adventurous families seeking a luxurious vehicle to fit their active lifestyle is the 2016 Land Rover LR4. The LR4 is just as stylish as the Range Rover vehicles also on our lot, and it contains a ton of modern conveniences that will make your drive more fun than ever before.

Let's say that you have an excellent 2013 Land Rover LR2 that you bought a couple of years ago, and it's running great. You're loving how smooth the car drives, its unmistakable looks, and its top-flight tech features. While things may be going great with your Land Rover now, in order to keep the vehicle in prime shape, you're going to have bring it in for regular maintenance, especially if you haven't already. Maintenance and upkeep is an essential aspect to vehicle ownership, and here at Land Rover Northfield, we are here to help with…

In the latest news out of Land Rover headquarters across the pond, the British automaker has announced that the pricing information for the 2016 Range Rover models, as well as dropping another bombshell. For most of its lifetime, Land Rover has exclusively used gasoline engines in its United States models, but this is going to change next year with the advent of diesel engines on two Range Rover models. This announcement only underlines Land Rover…

It has been almost a month since the 2015 Land Rover Discovery Sport arrived at our Northfield Land Rover dealership, and now we've had some time to get used to everything that it has to offer, we can confidently say that it fits right in with the rest of the Land Rover lineup. We're not the only ones extolling the virtues of the 2015 Land Rover Discovery Sport, as various automobile reviewers from publications such as Boston.com and Edmunds have also given the new Land Rover their badge of approval.

If it wasn't already clear, Land Rover is an automaker that is at the forefront of cutting-edge technology. With a ton of helpful and innovative features on its current crop of vehicles, Land Rover is hard at work creating new technologies that are going to change the way you interact with your vehicle. We already covered the exciting pothold-avoidance technology, but the newest Land Rover feature might blow your mind even more. The engineers at Land Rover have built a prototype vehicle that allows users to control it with a smartphone app from outside the vehicle.

Land Rover built its brand on creating vehicles that are rugged, durable, and able to carry people to where the trail ends. While this is truer than ever before with the 2015 Land Rover models, the past few years have seen the automaker increase its focus on creating a comfortable and feature-filled interior, making Land Rover cars more well-rounded than ever. Nowhere is this shift in philosophy more evident than in the 2015 Land Rover…

Northfield drivers who make their way down to Chicago every once in a while are surely well aware of the pothole scourge. Even up here in the northern suburbs, potholes are an inescapable issue when you're cursed with winters such as ours. Leave it to the genius engineers at Land Rover headquarters to solve the pothole problem. A new pothole-avoiding prototype car is currently being tested in England, and it is being developed by…