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Land Rover has always been a company known for its Customer First philosophy to automaking, and it is expanding this philosophy to new markets by extending its partnership with automotive auto quality data provider Enprecis. Here at Fields Land Rover Winnetka, we saw Enprecis and Land Rover initially join forces four years ago, and this partnership by two cutting-edge companies has resulted in the collection of data regarding customer feedback for 11 vehicle lines in five countries: the United States, the United Kingdom, Russia, China, and Australia.

Working with Enprecis has allowed…

Chicago-area drivers know that Land Rover vehicles are known for their durability, their off-roading capability and power, but with the eventual release of the Range Rover Hybrid, a new strength will be added to the list: fuel-efficiency. Just this past week, the Range Rover Hybrid was debuted at the Frankfurt Auto Show, and while it will first be released in the European market, Land Rover has promised that with its eventual American release at your local Range Rover dealer, Highland Park-area drivers will be able to experience the Range Rover Hybrid.

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Winnetka drivers already knew about the power and off-road ability of the Range Rover, but the new 2014 Land Rover Range Rover SC, the top-line-of-line Range Rover model, takes sheer power to a new level. The moment you're riding off the lot of Fields Land Rover Winnetka in the 2014 Land Rover Range Rover SC, you know that you're the king of the road, and all other cars shall bow before you. 

What sets this model apart from imitators, and often the first thing that drivers notice when test driving…

This week, Land Rover launched an integrated ad campaign called "Driven to Another Level" for the new 2014 Range Rover Sport that includes TV spots, an interactive game called "Race the Sun", and iAds, as well as five-page spreads in magazines such as Esquire, Wired, and Car & Driver. It is clear to car aficionados and advertising industry experts alike that the 2014 Range Rover Sport is deserving of such an ambitious…