Land Rover Launches New Integrated Ad Campaign to Celebrate Release of 2014 Range Rover Sport
This week, Land Rover launched an integrated ad campaign called "Driven to Another Level" for the new 2014 Range Rover Sport that includes TV spots, an interactive game called "Race the Sun", and iAds, as well as five-page spreads in magazines such as Esquire, Wired, and Car & Driver. It is clear to car aficionados and advertising industry experts alike that the 2014 Range Rover Sport is deserving of such an ambitious…