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Land Rover is in the midst of a transition. While the classic Land Rover vehicles were known for their off-road durability and sheer amount of power, new Land Rover vehicles, such as the Range Rover cars Chicago-area residents are raving about, are gaining unprecedented amounts of interior sheen and luxury. Even though Land Rover has always been an automaker known for its luxury, its new models are pushing the boundaries of technological innovation, while also retaining the durability for which Land Rover vehicles are revered.

Here at Land Rover Winnetka, we are…

Land Rover has done it again. Previous blog posts have covered Land Rover victories at award ceremonies, and now they have another set of awards to add to their ever-growing trophy case. By now, hearing about another Land Rover award win may seem like old news, but when the awards are as prestigious and numerous as the New Zealand Autocar Awards, here at Land Rover Winnetka, we can't help but get excited about the continuing recognition given to the Range Rover.

Range Rover won not one, but three awards at three…

Here at Land Rover Winnetka, we don't need to hear about awards to know how great of a vehicle the 2014 Range Rover Sport is. Thanks to its incredible power, numerous interior luxuries, and off-road durability, the 2014 Range Rover Sport has become a favorite among Chicago-area buyers. However, it's always great to see the cars that we love winning awards, and the latest one for the Range Rover Sport to add to its full coffer is the 2014 Four Wheeler of the Year, given by Four Wheeler magazine.

Four…

Along with making durable and luxurious vehicles, Land Rover has always had a reputation for lavishness and extravagance. This past week, before its official unveiling at the Los Angeles Auto Show, Land Rover held an exclusive pre-unveiling at the Beverly Hills mansion of Claudia and Benjamin Deutsch. In addition to the main attraction at the event, the new 2014 Range Rover Autobiography Black, Bond girl Berenice Marlohe and E.R. actor Goran Visnjic also attended the event.

The unveiling was the first time anybody in the world had seen the new 2014…

In previous posts, we've covered how Land Rover has a mission to make its vehicles more environmentally-friendly and sustainable. Awarding bodies have now began to recognize this mission, as the Range Rover Evoque has been named the most eco small SUV by the Midland Group of Motoring Writers in Britain. The name of this award is the Green Apple Award, and this is the second consecutive victory for the Range Rover Evoque. Just the past week, the prestigious award was presented Land Rover at the Houses of Parliament.

Here at Land Rover Winnetka, your local dealer to find a…

When you have a full-size SUV like the Land Rover Range Rover, you will typically have enough space. However, there will always be those for which the ample size of the standard Range Rover will not be enough. Land Rover has always been a company that reaches out to all its customers, even if they are in the minority. Whether they're climbing the slopes of Aspen or driving the streets of suburban Chicago, some drivers will appreciate the incredible amount of comfort and space that the new long-wheelbase Range Rover Autobiography Black provides.

Continuing its tradition of creativity and moving it into the advertising sphere, the innovators at Land Rover have created a new interactive ad campaign for the 2014 Range Rover Sport. Entitled Race the Sun, the ad campaign combines high quality film-making with video game-like interactive elements to create a unique advertising experience. If you're on the fence of getting a new Range Rover Sport, Race the Sun will surely win you over. It certainly won us over here at Land Rover Winnetka.

Executives at Land Rover have stated that digital is…

Land Rover vehicles sure do love completing epic journeys. Here at Land Rover Winnetka, we covered how the Range Rover completed an expedition across Europe and Asia in our last blog post, and now the Land Rover LR4 has completed a 4,000-mile journey across the Trans-America trail. Before you start to think that driving across America's interstate system isn't impressive, the Trans-America trail is an off-road trail consisting of mostly gravel and dirt roads.

The trail, which begins in North Carolina and ends on the Oregon coast, had been…

In a previous blog post, we covered the first ever hybrid from Land Rover, the Range Rover Hybrid. The revolutionary vehicle was only introduced in August, but it's already doing big things. Just hours after the model was introduced to the public, a Range Rover Hybrid set out on a 10,472-mile journey across Europe and Asia. After 53 days, here at Fields Land Rover Winnetka we are pleased to report that the Hybrid has completed its expedition along the silk trail.

Beginning in the home of Land Rover, Solihull, UK…

In an announcement not surprising to anybody who drives a Land Rover, Jaguar Land Rover announced that they produced record sales numbers in the month of September. Here at Fields Land Rover Winnetka, your local Range Rover dealer, Northbrook and Winnetka residents are flocking to our huge lot to test drive and buy Land Rover vehicles. Because of this, these record-breaking numbers don't come as a surprise to us.

The manufacturer announced that it sold 43,181 models in the month of September, which represents an increase of 17% this year…